When Apple announced its own subscription service this week, Apple TV+, Apple News+ and Apple Arcade, many people thought: “Great, more subscription services to add to the monthly tab.”
Nearly half of consumers in the United States said they are frustrated by the number of subscriptions and services they need to have in order to watch the shows they want. However, the average consumer still subscribes to three video streaming services, according to the survey.
“The more and more subscriptions consumers sign up for, the less the desire they have to add another one,” said Moorhead. “[However] the degree of this depends on just how much benefit the new subscription adds. For example, consumers will be much more motivated to break free from their cable provider if they can get what they actually watch in a more affordable and convenient way.”
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